Never lose your Google Ad Grant.
Tercel Ads watches your nonprofit’s Google Ads account around the clock, catches compliance risks before they cause a suspension, and can fix them for you.
Read-only by default. Nothing changes in your account until you say so.
The Grant is easy to lose — and hard to get back
Google deactivates Ad Grant accounts that slip below the rules. Most nonprofits find out too late.
5% CTR floor
Two months under 5% click-through and Google deactivates the account.
Conversion tracking
No valid conversion tracking is a fast track to suspension.
Structure & keywords
Single-word or generic keywords, thin ad groups, missing sitelinks — all flagged.
How Tercel keeps you safe
Three steps, fully automated.
1. Connect
Securely link your Google Ads account through Google OAuth. No passwords.
2. Audit
Tercel scans continuously, scoring your compliance and surfacing every risk.
3. Alert & fix
Get email alerts on real risks — and let Tercel fix them automatically when you opt in.
More than compliance
Grow the Grant, don’t just keep it.
Optimization
Spot wasted spend, low-CTR ad groups, and budget-limited campaigns with projected impact.
Agentic campaigns
Tercel reads your site & documents and drafts compliant campaigns for your review.
Always read-only first
Nothing changes in your account until you explicitly turn enforcement on.
Simple, fair pricing
Start free. Stay protected for $5/month.
Guardian
Free 30 days, then $5/mo
Up to 1 account
- ✓ Automatic monthly compliance audits
- ✓ Email alerts on Grant-loss risks
- ✓ CTR, Quality Score & conversion-tracking checks
- ✓ Account structure & keyword checks
Starter
$49/mo
Up to 1 account
- ✓ Everything in Guardian
- ✓ Continuous (not just monthly) scans
- ✓ Optimization opportunities
- ✓ Priority email support
Growth
$149/mo
Up to 5 accounts
- ✓ Everything in Starter
- ✓ Auto-enforcement (auto-fix issues)
- ✓ Agentic campaign creation
- ✓ Slack alerts
Agency
$499/mo
Up to 25 accounts
- ✓ Everything in Growth
- ✓ Multi-account portfolio view
- ✓ Priority support
- ✓ Onboarding help
Protect your Ad Grant — starting free
Connect in minutes. Get your first compliance audit today.
Start free